Saturday, May 28, 2011
I'm contemplating writing an article on WHY stories should be used in business. It seems that all too often the MOTIVE is as propaganda or in order to 'win' something by manipulating - for example to convince, persuade, gain sympathy, motivate towards a pre-determined goal, impress........ Maybe this is sometimes valid but not as the primary role of story? Too seldom, it seems, is story used to connect, share, convey information, knowledge, insight? What do you think?
Posted by Graham Williams at 1:48 AM